We worked with WeShare, an electric car-sharing company, significantly boost their user engagement through user-generated content (UGC). By leveraging content filmed on smartphones, we saw a 30% increase in app installs, a 25% uplift in click-through rates, and a 282% boost in conversion rates compared to previous campaigns. The cost-effective, relatable content led to WeShare winning TikTok's Best Practice award in the automotive category.